“My main goal is for my music to outlive my physical,” proclaims Los Angeles Rap mainstay G Perico. While the veteran artist plans to be here for a long time, he makes his art and influence to be everlasting. “I aspire to be in museums, documentaries, and conversations for years to come,” he says. “I want to influence a generation or a genre within the culture.” In recent years, G Perico rebranded himself as an independent powerhouse after years in the old-guard music industry. He continues to build on that foundation through an onslaught of releases on his EMPIRE-distributed Innerprize label and top clothing brand, Blue T-Shirt.
Long before his latest album, G Perico represented South Central. His music drips with an authenticity reflective of LA’s gangland. “For most of my life, I met adversity with force,” he shares, building a reputation as someone who refused to back down. That attitude came with consequences—surviving shootings and jail stints. “I’ve realized that I’m not gonna get to $100 million meeting with people with force,” he reflects. “I’m going to a whole other place in the world.” In addition to his music career, Perico has invested in real estate and focused on philanthropy. “I spent a lot of money on my hood trying to do something great for the area.” Efforts include the Broadway boxing gym he owns with label-mate D Smoke and G’s 108th Building, which will house a Boys & Girls Club, coffee shop, and more.
– 16+, under 16 admitted with ticketed guardian